I’ve written a previous post about a name but what about a logo? You see some which are amazing and some which well, aren’t and you obviously want yours to be the best so what do you do.
When I came up with the idea for Starfish with the other half we then decided on a name before needing business cards and so, needed a logo. A relative worked at a local printers at the time so her colleague came up with the logo to put on flyers and cards for me – perfect. I liked it (I mean, I’m a girl and it’s pink, so fine!) and others liked it and understood it.
Fast forward a few years and here we are. I still like my logo but every time I put it on my website, social media page or printed it just didn’t look right. Here was the issue that I didn’t understand and wasn’t sure what to do so I just left it, although unhappy at how things looked. My mistake which I’ve now learnt from, I didn’t get copies of the logo in formats I would need moving forward.
I then met a website and graphic designer, Abbie at Polyspiral through local networking – both groups and online. I have to admit as a Buyer by trade I will always want to meet up with everyone in business who I first meet because a) I’m nice and love coffee and cake and b) I like to ask questions and it is so much easier to do face to face. I do realise that this is a contradiction in terms being a virtual assistant but I’ll explain what I actually do another time.
Abbie and I went through how she could help me with my logo, website and any marketing material. I have to admit that some of this went over my head and ended up with me just saying “just make it pretty” or “please could you make it fit on Facebook” as my technical language doesn’t go much further than that when it comes to design. This was awesome as Abbie understood this and took me through in my language as to how she could help.
Since then Abbie has redrawn my logo for me sending copies in formats under file names I can understand where to use them and designed a flyer for me which I have had printed and sent to a local charity to give out to patients. It makes such a difference compared to the flyers I had put together myself using Canva.
In the future when I’m much clearer and in the flow of business I will definitely have a rebrand although not changing the name but a logo redesign however, being time-rich and money-poor I will use what I have for now. I fully admit that using a graphic designer makes a world of difference to my designs and social media – very similar to using a professional photographer compared to selfies on your iPhone – take note!
I have also attended a wordpress workshop with Abbie as my website is currently done by me which I would also recommend, it included simple things to help my site and this blog which I had no idea about. Also, if you need a logo, website or marketing material I would definitely recommend Polyspiral so get in touch, plus being a local company it’s supporting the local area – win win.
Happy Friday people, make sure you’re doing something fab.